For an online community to evolve and meet its potential, it’s of paramount importance to have a content strategy in place.
However, many community professionals find it difficult to differentiate between content and engagement. They can find it hard to identify what counts as true, valuable content.
Jenny Weigle helps us understand the hard truths about community content. Breaking down what community managers should and shouldn’t be concentrating on, Jenny will help you formulate a strategy that leads to long-term success.
Watch this webinar to learn:
- What content IS and what it ISN’T
- The differences between content and engagement
- How to prioritize and measure content
- What effective content looks like in action
Are you intrigued yet?
Are you ready to learn how to differentiate between community content and engagement? Get involved and register now!
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